Introduction: China's food packaging machinery industry was born in the market economy, basically the free combination of enterprises. Because the origins of different companies are different, the capital, equipment and technical strength are very different, and the starting point is different. The overall trend is that there are fewer high starting points, and most companies are embarrassed on low-level devices. Therefore, experts pointed out that China's packaging machinery industry should take the brand strategy.

China's food packaging machinery industry was born in the market economy, basically the free combination of enterprises. The industry believes that, relatively speaking, food packaging machinery is a relatively slow-developing industry, and it has its own shortcomings. Mainly reflected in the following aspects: Because the origin of each company is different, the capital, equipment and technical strength are very different, and the starting point is also different. The overall trend is that there are fewer high starting points, and most companies are embarrassed on low-level devices. There are a number of companies in a region that are producing, with high repeatability, competitive prices, and weak profits.

After some export companies find business opportunities in foreign markets, they often rush to the top, and some products are fratricidal to compete for customers, desperate to kill prices, not only unprofitable, but also "dumping". This shows that there are still people in the industry who have not changed their minds. According to industry insiders, this may be because China's poverty and backwardness in the past 100 years have caused a kind of mentality that "even if the product is simple and rough, as long as it is cheap, it can be used for it." In this way of mind, the competition to intervene in the international market will eventually lead to the foreign countries to use our products as the object of anti-dumping investigation. The loss at that time was not a company but the whole industry.

Therefore, experts pointed out that China's packaging machinery industry should take the brand strategy. Companies that adhere to the "quality" must first have a foundation of innovation, coupled with the constant innovation in the competition, the application of high-tech and the exploration of cutting-edge technology, well-known enterprises and well-known products will be gradually selected. For example, beer beverage filling production line, corrugated board production line, profitable surface production line, cup filling machine, wide laminating machine, 200-liter bulk blow molding machine, BOPP blowing machine, chocolate equipment, homogenizer Such production lines, of course, a lot of production companies, but high visibility, large sales have shown a concentrated trend, well-known enterprises, well-known brands are gradually forming.

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